Thank Keela it’s Bright Friday

Each year Britons spend an estimated £8.57 billion over the Black Friday weekend. This year we plan to run an alternative event; Bright Friday, donating 15% of all sales* from our website over the period of 19-29th November 2021, to children’s charity Cash For Kids.

For the third consecutive year, we will forego heavy discounting on our keelaoutdoors website in favour of donating the equivalent value to Cash For Kids. Over Black Friday, other brands typically offer items at a discounted rate in a bid to boost sales over the festive period. In a break from the norm, Keela will instead make a cash donation equating to the value usually set aside for Black Friday discounts. 15% of all sales* generated over the ten-day period will be given to the charity and to support the work of Cash for Kids across the year.

In an effort to bring festive cheer

Throughout the year, national charity Cash For Kids works to improve the lives of disadvantaged children who are affected by poverty, illness, neglect, or have additional needs. Every year over the festive period, Cash for Kids launch Mission Christmas. The initiative aims to provide children, that would otherwise go without, with a present to open on Christmas Day.

Keela Sales Director, Sam Fernando said: “Traditionally Christmas is a time for giving. Following on from the positive feedback of last year’s Bright Friday event, we have decided instead of offering discounts on our products, for the week leading up to Black Friday, we will instead make a donation from the sales generated on over this period. In the current climate, we know that charities need as much support as possible and we are happy to be doing our little bit.”

Sally Aitchison MBE, MD for Cash For Kids said: “We are delighted to work with Keela again on our Mission Christmas campaign. Christmas is a luxury that some families just can’t afford and that’s why we collect and distribute gifts to make sure that disadvantaged children have a gift to open on Christmas morning. We are grateful to the team at Keela for their ongoing support each year and for backing Mission Christmas.”

The Keela Bright Friday Event will run across the Keela website from 8:30am on Friday 19th November 2021 through to midnight on Sunday 29th November.

View the full Keela range View Bright Friday Specials

*Excludes returns/credits from sales
For details on how you can support Cash For Kids, take a look at the website for more details:

For full details on mission Christmas please contact us at

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