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Thank Keela it's Bright Friday

Each year Britons spend an estimated £8.57 billion over the Black Friday weekend.
But at Keela, we run an alternative event; Bright Friday, donating 15% of all sales* from our website over the Black Friday period to children’s charity Cash For Kids.

This year, the event will run from 17th-27th November 2023

The Keela Bright Friday Event will run across the Keela website from 8:30am on Friday 17th November through to midnight on Monday 27th November.

*Excludes returns/credits from sales

For details on how you can support Cash For Kids and Mission Christmas, take a look at the website for more details:

If you have any questions on our work with Mission Christmas, please contact us at

Five Years of Support

For the fifth consecutive year, we will forego heavy discounting on our keelaoutdoors website in favour of donating the equivalent value to Cash For Kids.

Over Black Friday, other brands typically offer items at a discounted rate in a bid to boost sales over the festive period.

In a break from the norm, Keela will instead make a cash donation equating to the value usually set aside for Black Friday discounts. 15% of all sales* generated over the ten-day period will be given to the charity and to support the work of Cash for Kids across the year.

In an Effort to Bring Festive Cheer

Throughout the year, national charity Cash For Kids works to improve the lives of disadvantaged children who are affected by poverty, illness, neglect, or have additional needs. Every year over the festive period, Cash for Kids launch Mission Christmas. The initiative aims to provide children, that would otherwise go without, with a present to open on Christmas Day.

Keela Sales Director, Sam Fernando said: “Traditionally Christmas is a time for giving. Following on from the positive feedback from previous Bright Friday events, we have decided instead of offering heavy discounts on our products for Black Friday, we will instead make a donation from the sales generated on over this period. In the current climate, we know that charities need as much support as possible and we are happy to be doing our little bit.”

Sally Aitchison MBE, MD for Cash For Kids said: “We are delighted to work with Keela again on our Mission Christmas campaign. Christmas is a luxury that some families just can’t afford and that’s why we collect and distribute gifts to make sure that disadvantaged children have a gift to open on Christmas morning. We are grateful to the team at Keela for their ongoing support each year and for backing Mission Christmas.”