Within You: Finding Confidence and Connection in the Outdoors
At Keela, we believe the outdoors has the power to transform us. It grounds us, challenges us and helps us reconnect with what truly matters.
That’s why we are proud to introduce Within You, our new campaign created in partnership with Mountaineering Scotland. The campaign celebrates confidence, freedom and connection that come from time spent in nature.
Launched on World Mental Health Day, 10 October 2025, Within You is more than a campaign – it is a reminder that everything you need to take the next step, find your path or face the elements with confidence already exists within you.
Filmed in the beautiful Pentland Hills, Within You captures the raw beauty of Scotland’s landscapes, from sweeping ridgelines to rugged trails. It highlights how spending time outside can uplift both mental and physical wellbeing. Whether it’s a quiet morning walk or a challenging climb, every moment outdoors offers space to breathe, reflect and grow.
As the days shorten and the air turns colder, Within You invites everyone to embrace the changing season. To find confidence in the crisp air, comfort in connection, and freedom in the landscapes around us.
A Shared Commitment to the Outdoors
Keela and Mountaineering Scotland share the same goal: to make the outdoors accessible, enjoyable and safe for all.
For over forty years, we have crafted performance outdoor clothing built to thrive in the harshest conditions - trusted by rescue teams, adventurers and explorers who depend on gear that never gives up.
Mountaineering Scotland champions those same values, offering expert advice, training and advocacy that empower Scotland’s passionate outdoor community.
Now, we’re joining forces. Blending our technical expertise with Mountaineering Scotland’s deep-rooted knowledge, to help more people step outside with confidence, connection, and purpose.
Together we are inspiring everyone to experience the freedom, resilience, and wellbeing that only the outdoors can bring.
meet our campaign ambassadors
Our campaign is led by two inspiring women whose experience, warmth and authenticity shine through everything they do.
Anna Danby
Anna Danby is a Mountain Leader, Keela ambassador, and founder of Wild Roots Guiding. Her work helps people reconnect with nature, and with themselves, through mindful mountain experiences that encourage presence, reflection, and confidence.
Kirsty Pallas
Kirsty Pallas is a Mountain Safety Adviser with Mountaineering Scotland, as well as a freelance Mountaineering and Climbing Instructor and Winter Mountain Leader. Through her teaching, Kirsty empowers others with the knowledge and skills to explore wild places safely and confidently.
Together, Anna and Kirsty embody the heart of Within You, showing that the outdoors truly belongs to everyone. With preparation, the right skills and a positive mindset, every journey can become an opportunity to grow in confidence and connection.
Stay connect with us @keelaoutdoors to see the latest from our Within You ambassadors – and discover more inspiring content in the months ahead.
To celebrate the launch of our collaboration, Mountaineering Scotland is offering 15% off their memberships. To claim your discount, simply use the code WITHINYOU-15 at checkout.
Don’t forget to tag us in your pictures and share your outdoor adventures and stories using #WithinYou.
